Would you design and print beautiful marketing brochures and then just let them like a waste, but so many people still do exactly the same with their websites.
Building a great website is just the start, and that " just because you build it, doesn’t mean that customer/visitors will come ".
The Digital World is big and competitive place, and you might have a hard time cutting it without a strategic digital marketing plan.
Instead of waiting and hoping that your website might take off and market itself, getting started with any of the following digital marketing techniques will get your site rolling. However, we suggest our clients to start with a least 3 of the following activities.
Get active on social media with a right strategy to assist with delivering on your
Create a budget for Search Engine Marketing to drive immediate and qualified visitors
(It includes PPC (pay-per-click), display and content targeting, remarketing).
Invest in search engine optimization to help your website rank better for targeted
keywords, free traffic in the long run.
Start email marketing campaign to stay on top-of-mind (and inbox) of existing customers and potential customers.
Make a unique content strategy for social media and blog.
Observe, analyze and adjust your website for conversion optimization to make your
visitors perform more of the actions you want them to.
Produce and market videos.
Develop a strategy for building positive customer reviews online.
Test, measure and adjust your website and marketing strategy to always be improving
the process and its effectiveness.