Pay-Per-Click Marketing

Pay-Per-Click Marketing

Increase relevant traffic to your website through paid search engine advertising

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Take advantage of existing demand for your products & services.

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Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.

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With well written ad copy, reduce your number of dead leads.


PPC Process

Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Strategy

Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals

Landing Page Creation & Campaign Setup

Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client

Optimize

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results


Keys To A Successful PPC Campaign

  • Selection of The Proper Keywords The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
  • Control the Search Experience It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site. Likewise, just because someone ends up on your website doesn’t mean they’ll find what they’re looking for; it’s important that the ad’s destination, or landing page, is highly relevant to both the search terms and the expectations set up by the ad.
  • Understand the Economics Before You Start This may sound like economics 101, but if you are planning to spend $5000 on a Pay Per Click campaign, then make sure you are generating enough revenues to justify both the financial outlay and the labor costs associated with the campaign. The good news is that you can keep your costs in line by adhering to a strict budget. If you limit your campaign to $100 a day, let’s say, your ads will stop being delivered as soon as you hit your daily maximum and then resume the next day. However, if you're spending $20 to sell a $15 shirt, it doesn't matter how many times a day it happens; you're losing money.
  • Use Metrics to Stay Ahead of The Curve The terrific thing about a Pay Per Click campaign is that you can immediately monitor your results. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you.